Optimization of search engines or SEO is a topic that is now being addressed in the field of digital marketing. For this reason, many people who are new to search engine marketing are confronted with the question of whether SEO is a need for new marketing tools or costs to determine the return on investment? In response to this question, both should be said!
In fact, SEO is a perennial need for marketing and business today. In the age of technology, customers use less than a phone book, an encyclopedia, and books and newspapers. They find what they need with smartphones, computers and tablets. In contrast, any business that uses a website to introduce its services needs to be seen well and attract the attention and trust of customers, but how successful in this way?
Why is SEO important?
We posed this question first, because we do not understand the benefits and effectiveness of SEO when we do not know the importance of SEO. One of the important aspects of SEO is to adapt your website to the understanding of users and the logic of search engines. Although Google offers users satisfaction to website owners, you should not forget the fact that search engines are not human. Although search engines have been significantly complicated, they are still not able to understand the pages of the websites with the same insight as humans. SEO and site optimization help search engines to better understand the issue and importance of each page and its quality.
Imagine you put a picture of a pet or whatever you like on the Internet. The best search engines with every level of intelligence are currently in trouble for understanding the nature of the images. How do you want to translate your image to search engines?
Fortunately, SEO allows webmasters to help them understand their content by using search engine criteria. In fact, adding a decent and intelligible structure for search engines to website content is one of the main sections of the SEO. Understanding the capabilities and limitations of search engines will help you make the right shape for your content and put your website content to be understood and analyzed by search engines.
Without a SEO, a website can not properly be seen in search engine results. So if the search engine fails to view your website, users will surely not be able to find the content of your site.
To understand the importance of SEO, consider the following:
- Most search engine users are interested in choosing one of the five suggested results on the front page, so if you want a reader for your content or you need a customer for your store, you’ll need to be in the high ranks in search results.
- SEO is not just for compatibility with search engines, in fact a good SEO improves user experience of a website.
- SEO is useful for seeing your website on social networks. About 3 billion people in the world are attending at least one social network. Your content is likely to be shared on one of the social networks, such as Facebook and Twitter, if it is a good place to search results and a user chooses, and this subscription is a useful link to improve your website’s ranking.
As we said, SEO is not a constant process, but it can be divided into two parts:
On-site SEO are the principles employed in the site for better searches by search engines. Choosing the right keywords, its logical and non-synthetic compression in the entire text, the use of alternate text for photos, attractive titles with appropriate lengths and keywords all of which are.
To promote a website or blog in a way that gives you a better ranking in the list of results, they are called off-site SEO.
In general, search engines are trying to find very important pages from a website and show them when the users search. One of the ways to determine the importance of a website’s pages is the number of links that point to that page.
Input links are a fairly reliable benchmark and, of course, their impact on the website is also dependent on the source site. This effect can be positive and negative. If you get a well-known and trusted website, it certainly will improve your location, but if this link is downloaded from the irrelevant and unrelated websites, you should expect its negative consequences.
Continuous change of Google algorithm
Content optimization criteria are constantly changing. Content marketing was first formed from the mid-1990s. At that time, meta tags and repeated keyword-stuffing were the only techniques used to get the appropriate rank in the list of results.
In 2004, the bombing of website content with anchor text and the purchase of many links to blogs had doubled in order to rank better. In 2011, social networking also began its activity in the market for website rankings, so social network marketing also became a principle for optimizing search engines. Search engine algorithms are constantly optimized along with the changes in the world of the Internet. However, techniques that have been improving your website’s ranking and business boom years ago can today be irreversible damage to your site.
Although the search engine algorithm’s future changes are unknown, the obvious is the importance of SEO. Perhaps your website’s status in search engines is now satisfying, however, if you do not follow the right SEO principles, you will lose your place in the future. In order to be able to come up with search engines, the changes made to Google’s search engine should be dominant. If you can match your website with these changes, you will surely win the search engine marketing.
Your rivals are not unemployed
If the digital and SEO marketing phrase has come to your attention, be sure your competitors are also aware of their high potential and may even have begun working on optimizing for search engines. So if you want to target your customers online, it’s better to go ahead, because the more competition between you and your rivals will be, the ranking will be even more difficult in Google’s search results.
What is the difference between SEO and Internet marketing?
Perhaps you, like many other digital marketing professionals, ask yourself, is SEO the same as Internet marketing? The simplest answer is that SEO is just one of the tools available to grow and boost in Internet marketing. Other tools, such as social networks, email, and content strategies, also affect the SEO success of an online marketing campaign.
Making a website is like completing a great puzzle that needs all of the pieces. When you launch a website, you have to compete with thousands of rivals just like you, and SEO is just one of the tools available to earn a better ranking in the competition. If this side is the right thing to understand the search engines of your content, the other side is the satisfaction of the users who have been redirected to your website!
Is SEO a returnable investment?
Successful business owners are often keen to increase the productivity of their employees and use different methods to measure their success. In such businesses, any cost is likely to cause the return of capital. Whether in the form of reducing other costs or increasing revenue.
SEO is also no exception, and the cost of it requires ways to measure return on investment. Here are some ways to measure return on investment through SEO.
- The first measurement criterion is the traffic volume of visitors to a website that is constantly increasing and decreasing. The rational and long-term increase in traffic signifies the success of SEO strategy.
- The second site ranking criterion is its proper ranking in search results, which is more difficult to measure than website traffic. However, many sites provide users with tools to measure ratings and view changes made to them. Even Google will provide this information with detailed details to webmasters.
- The most recent criterion for business owners is the potential for actual customers to convert. Customers who are interested in your products and services but have not yet purchased them. These customers are interested in completing questionnaires and signing up or communicating with sales centers and asking questions about products. To review this criterion, you need to ask questions and answer them carefully. Questions like:
- How much is the conversion rate?
- What is the number of phone and email calls?
- And most important, what’s the cost per revolution?
If the user-to-customer conversion measure is not taken into account, then the other two criteria are unnecessary. If this rate does not reach the expected level or the cost of each conversion is so expensive that it can not compete with other marketing methods, unfortunately, the return on investment has not been successful.
Does this mean avoiding business from investing in SEO? The answer is no. However, this will certainly affect the rate of future investment. Remember that SEO is like a Facebook, Twitter and other user-centric social networks, optimized according to their needs and attitudes. However, if you do not get satisfactory results after investing in this field, you just have to change your strategy, rather than completely dismiss it.
SEO, or optimization of search engines, is a way to better understand the content of the website by search engines. Principal optimization can increase the traffic of a site or customers of an online store. However, it can not accommodate tools such as social networking and content strategies in Internet marketing. SEO and other tools, although they have common goals, go a different way.