SEO Tips for using https protocol on the site

As you know, Google does not usually disclose the factors that it uses to rank a site. That is why a lot of people were surprised when it announced that it was paying special attention to websites that use the https protocol.

You should be aware that the https protocol is not similar to other rating factors and its implementation has its own complexity and may even require some risk at times. Currently, sites and webmasters are increasingly using the https protocol because they are seeing different benefits.

Is using https only good for Google or it really has other benefits to your website? In this article, we are going to examine the impact of https on the SEO site to find out what benefits this protocol will bring to you.

Benefites of using https on site SEO

In addition to the security provided by the https protocol we talked about earlier (and in the next section, we will examine it), the use of the https protocol has many advantages that marketers can take advantage of. In the future, we will read about the benefits and effects of this site.

More referral data

Each time traffic moves from a secure website with the https protocol to a non-secure website (ie, http), important referral data is eliminated. This traffic is displayed in the Google Analytics report as “Direct”. This situation is not so interesting, because you do not know where this traffic came from.

For example, if you use the http protocol for your website and the traffic that you receive from sites with the https protocol is displayed in the Direct section.

Fortunately, there is a simple solution. Use the https protocol in your website to save your referrer information securely. Even if the referring website uses the http protocol, you will still have access to this information.

As day-by-day, more websites are implementing this change, the importance of moving from http to https is also increasing.

The impact of https on improving site rankings

On the other hand, Google has long said it considers the use of the https protocol as a positive rating in the ranking of websites, but on the other hand, we know that Google affects nearly 200 factors in ranking sites. Therefore, you probably will not feel the impact of https on the SEO site objectively, especially if your website is ranked well.

The impact of https on improving site rankings

On the other hand, Google has long said it considers the use of the https protocol as a positive rating in the ranking of websites, but on the other hand, we know that Google affects nearly 200 factors in ranking sites. Therefore, you probably will not feel the impact of https on the SEO site objectively, especially if your website is ranked well.

site use https protocol

Indeed, the latest research on the Search Metrics site suggests that the use of the https protocol has no recognizable advantage in SEO and does not improve site rankings. This means that, like many ranking signals, there is no way to distinguish this effect.

Because of this, do not expect miracles from https. If you are considering improving your website ranking, there are dozens of other things that have a lot more impact on SEO. Some of the things we can point to are:

  1. Link building
  2. SEO analysis of rivals
  3. Improve social meta tags
  4. Reduce Crawl Errors
  5. Fix Duplicate Content Problem
  6. SEO review of the site
  7. Website speed optimization
  8. Optimize local SEO
  9. International targeting
  10. Generate high quality content
  11. Site synchronization by searching for users
  12. Update the old content
  13. Improved internal linking
  14. Site Optimization (On-Page SEO)

Security and privacy

Many people believe that https is only useful for websites that have passwords and sensitive content, but that is not all right. Even ordinary web sites that have boring content can also benefit from SSL/https encryption.

The https protocol ensures your site security in many ways:

  • The https protocol ensures that the website and server are exactly the ones the user is supposed to connect to.
  • Because https prevents third party access to user and server connectivity, it prevents hacker attacks and makes it easier for visitors to use the website.
  • The https protocol encrypts all communications, including URLs. It protects information such as site visits and bank card numbers.
  • Suggestion: If the transfer to the https protocol is logical for your business, be sure to make the change. Trust and security will have a small impact on the rating of your website. Therefore, the impact of https on SEO will be valuable to you.

Challenges to using https protocol

There is a possibility of mistake

Moving the entire website from http to https means transferring a lot of items! There are, of course, many details that might be missing out on this process. Here are some of the things that might happen during this time:

  • Did you block important URLs in your robots.txt file?
  • Can you link your Canonical tags to wrong URLs?
  • Does your website cause browser apps to warn users to escape from your site?

These problems, however rare, are still coming. It is better to do the job with great care!

Speed ​​problems

Because https requires more server-to-server connectivity than http, it has the potential to reduce the speed of your website, especially if your site has already been slow. Keep in mind that speed alone is a determining factor in website rankings.

Fortunately, the good news is that if you adhere to important tips on building your website, your site will be fast enough to cope with https. New https-like technologies like SPDY give you the opportunity to speed up your site more than ever.

SSL Costs

Many webmasters spend from $8 to top a year for their SSL certificates. This amount may not be available for large websites, but for smaller sites it may be significant.

With a little search on the Internet, you can see the cost of different SSLs.

Everything is not ready for https

Sometimes, all conditions for working with https are not provided. Old online apps may still be having problems with https. The fact is that the whole world is moving to SSL type encryption, but this process has some barriers. For example, if you use Google AdSense on your website, it is possible that your ads and your earnings will be in trouble.

The number of sites using https is increasing

Today, many sites use https, but most of them use logon or payment pages only. Still, the number of websites that use https on all pages is very small.

Based on the 2014 BuiltWith research, among the top 10,000 top-ranked websites in the world, it is about 4.2%, and only 1.9% of the top-of-the-world sites are roaming users to SSL/HTTPS by default on all pages.

Of course, it has changed a lot and is still growing.

Which SSL certifications are the best?

Companies offer a variety of SSL services and certifications, but all of these types fall into two broad categories:

  1. Standard Validation SSL or Standard SSL Validation
  2. Extended Validation SSL (which gives you the highest SSL status)

In terms of ranking ratings, it is currently not very important what type of certificate you use. Google analyst John Mueller says the company does not care what kind of SSL your site uses, but this may change in the future.

In terms of security and user experience, the type of certificate you use can be effective. If you put yourself in place of the user, you can imagine how the impact of having different types of https protocols in the site address bar can affect the user feelings.

SEO checklist to keep rating in search results

  • Make sure all elements of your site use https, including widgets, javascript, CSS files, images, content provider networks and more.
  • Use 301 redirect to redirect all http addresses to https. This is a trivial matter for many SEO experts, but it is very important. In many cases, temporary 302 redirect will accidentally lead to the site home page.
  • Make sure all Canonical tags point to https URLs.
  • Use Relative URLs whenever necessary. In the future we will explain about these categories of URLs.
  • Rewrite the internal code links (whatever they are) to refer to https. This refers to the http version and the reliance on 301 redirect.
  • Register your https site on Google Webmaster Tools and Bing Webmaster.
  • Use the Fetch and Render function in webmaster tools to make sure Google crawler crawlers can log in and check your website well.
  • Update your site map to display new URLs. Register new site maps in webmaster tools. Make old maps of the http type up to 30 days so that search engines can crawl inside your 301 redesigns and process them.
  • Update your robots.txt file. Add new site maps to your file. Make sure the robots.txt file does not block any important pages.
  • If necessary, update your Analytics tracking code. Most modern Google Analytics Snippets support https, but older code may need to be reviewed.
  • Implement strict security of traffic in http or the same HSTS. This will allow users to access https pages even if they are redirected to http pages. This eliminates redirects, reduces the response time, and enhances security.
  • If you have a disavow file, make sure that you have saved rejected URLs in a copy file in your new webmaster profile.

Tips on FeedBurner and RSS

Many sites still use FeedBurner to feed their RSS feeds. Unfortunately, Google has long stopped FeedBurner support and therefore FeedBurner does not match https. If you use FeedBurner, it is best to drop it off and go to something like https like FeedPress. If you have the technical capability, you can do it yourself!

Impact on the number of shares on social networks

When you move from http to https, you usually want to maintain the number of shares in your content. The same numbers you see on websites under social networking logos! These numbers do not have much impact on your site SEO and rank, but there is a lot of mental impact on the minds of the audience.

It is very frustrating to encounter this scene as a result of changing from http to https!

social counts

In fact, some social networks still carry these numbers through their APIs, but it may take weeks or even months to display these numbers correctly. On some social networks like Twitter and Pinterest, these numbers will never be transferred. Fortunately, Facebook and LinkedIn will eventually do this.

Keep in mind, though, that this does not make it possible to update numbers with new ones, but rather to the older content that they probably will not be shared. If you expect your content to be seen on social networks, it is best to let these numbers be updated naturally.

htpps in future

Moving the web to SSL encryption is likely to be used by default in the next few years. SEO experts, website consultants, and website designers are aware of this, and the popularity and widespread use of the https protocol will increase more and more.


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